Our Story
Picta Creative is a vibrant design studio founded in 2013 in Melbourne, Australia. We bring decades of experience in print, interactive and multimedia design to make smart and compelling communication.
Curiosity is a driving force in our design process. We invest time to explore and understand our clients’ needs and expectations, so that we can develop strategic and exciting design solutions.
Wendy Tyrer
Creative Director
With many years of industry experience as web designer (Wendy began designing back when there were only 256 web colours), art director, account manager and branding specialist, Wendy began Picta Creative in 2013. Her vision was to provide great design that is thoughtful, not just fad driven. Wendy believes in the power of story, and the dominant role good design plays in a company’s narrative.
At Picta Creative she oversees all projects and enjoys working closely with clients to ensure projects are successful and the process enjoyable. Wendy believes that building strong honest relationships with clients and sub-contractors has contributed to the success of Picta Creative.
Working with clients to identify and cater to their audience, and provide strong visual branding and strategies is one of Wendy’s strengths. With a post graduate degree in animation and interactive multimedia from RMIT, Wendy also uses her illustration and animation skills to create multimedia presentations. Wendy’s focus on the end user, and her multimedia design experience, enables her to provide digital solutions that work across many platforms and devices.
When she’s not dreaming up creative ideas, Wendy continues work on her graphic novel , The Curator.
Natashia Curtin
Senior Designer
Natashia specialises in print design, information design, campaign concepts and end user thinking. On larger projects (including state-wide campaigns and extensive educational resources) she has implemented program structures over a diverse range of media. Her experience in working with complex information and designing distinctive and comprehensive visual branding, ensures our projects have clear communication and consistency.
Illustration is another key tool in Natashia's design belt. Her illustrations and technical diagrams have been integrated into many of the visual brands and resources we develop, giving those projects a distinct and memorable voice.
On top of these skills, Natashia is a celebrated children’s author and illustrator.